Often times, the urgency of human rights work can prevent us from thinking about things like branding. Branding tends to be associated more with the business world. However, there is power in good branding. During planning meetings in 2023 and 2024, PBI staff discussed ways to strengthen our global identity and work through a bit of a rebranding and an updated, more unified website. We are excited to share the results of our discussions.
Making space for peace with a fresh look: PBI proudly unveils our new logo
PBI-USA is proud to unite with PBI entities worldwide to celebrate our new logo, which highlights our global commitment to human rights and peace.
The shape of the circle is one of the universal symbols for unity, wholeness, strength and protection. We are mindful of the fact that we are not alone in this world, but part of something bigger - a united and strong global movement for human rights. We gather to tell the stories of today and learn for tomorrow in open circles.
Our new logo is featured throughout our new website, which we believe you will agree is a huge improvement. We will have a few kinks to workout and appreciate your patience through that process. We truly believe it will be worth it and are excited to share stories, events, and calls for volunteers through this much more engaging and attractive platform.